Motorola announces build-your-own-phone project ‘Ara’

Imagine a phone where every component is changeable or upgradable. That’s what Motorola run ‘Project Ara’ aims to create. Google-owned phone firm Motorola has announced plans to develop a modular phone where every aspect of it is customisable. Users can buy a basic phone chassis and add modules to it, such as keyboards, processors or sensors. The company partnered up with Dutch designer and creator of ‘Phonebloks’ Dave Hakkens, to make this project come to life. According to their blog, Motorola have been working on this project for over a year now. [quote cite=”Motorola”][Our goal is] to give you the power to decide what your phone does, how it looks, where and what it’s made of, how much it costs and how long you’ll keep it[/quote] The phone will be comprised of a main ‘endoskeleton’ that will hold all the other components of the phone. As Dave said in his startup video [quote cite=”Dave Hakkens”]So let’s say this is your phone, and you do everything in the cloud. Why not replace the storage with a bigger battery?[/quote] Motorola plans to release a MDK (Module Developers Kit) this winter, while those volunteers can expect an exclusive discount when the product launches and the 100 most active are getting free phones.

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